creating the halo effect for your website...
in web design

What is the Halo Effect?

The halo effect is a cognitive bias that occurs when the positive or negative traits of a person, group or company seem to "spill over" from one area of their personality to another, in others' perceptions of them.

What does that mean?

This means that when we consider something good in one category, we are likely to make a similar evaluation in other categories too.

How does that effect my website?

If your site looks a certain way, this will influence the way visitors feel about you and your business. For example: if your success relies on a feeling of "polished, secure, attention to detail", yet your site looks clumsily put together, your visitors will extrapolate from this. If your site has a lot of dead ends, difficult navigation & broken links, you will appear untrustworthy, not customer-focused. Whereas - depending on your audience - simple navigation, helpful pointers, and helpful messages in all the right places can have the opposite effect.

If your website reads a particular way, that halo will cast its glow on other aspects of you and your business. Funny writing = funny business = funny staff (even though rationally, it's probably only one member of that staff that's writing for your website). Knowledgable writing = knowledgable business = knowledgable employees (again, you may only have one knowledgable writer on staff, but the website's halo will rub off on the rest).

Cheers

Rob

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